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Eye Square Logo    usability & brand research

 

eye square is an international acting marketing research company, and specialized in usability and branding studies.

We make data vivid and concrete for you - with our software for analysis and visualization: The i² Visualizer:
The i² Visualizer (mpg Video; 18.5 MB)

See here a video of the pathfinder, an analysis tool for browsing behavior on the Internet:
i² Pathfinder (mpg Video; 1.68 MB)

Take a look at our case studies about online marketing, navigation analysis and eye tracking:
eye square Case Studies (pdf Document; 2.02 MB)

 

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Selection of Articles

Brand New! Cultural Usability Study:
Duda, S., Schießl, M., Nüsperling, S. (2008).
See the World with different Eyes
Comparison of Website Usage in Germany and Japan.
In: planung & analyse market research 2008.

Sutherland, Benjamin. Follow the Eyes. Newsweek International Edition 2007.

... more Articles


News & Events

World Usability Day Berlin, 13 Nov:

Visit us on World Usability Day in Berlin! Jürgen Kiefer from eye square talks about results from online tracking studies (14:45 h): User Journeys: How do users surf on the internet nowadays? (in German)

Market Research Fair Research & Results in Munich 18 & 19 Nov:

Visit us on our booth no. 150 (next to the entrance to hall 1 where TNS Infratest is)! We will show you our latest methods in user flow studies, remote usability studies, and online marketing evaluation.

User Flow Studies and Online Ad Effect Measurement with the i² Server 19 Nov, 1:30 pm:
Michael Schießl will conduct a workshop on the fair about
Online Market Research with eye square tools.

Jobs at eye square

Update 10.11.08

eye square GmbH ▪ Schlesische Str. 29-30 ▪ D-10997 Berlin
Fon +49 30 698144-0 ▪ Fax +49 30 698144-10 ▪ eye[at]eye-square.com