We know that 80 percent of all purchasing decisions shoppers make are made at the point of sale, often this decision only takes a few seconds to make. We therefore recommend that you leave nothing to chance. We offer proven tools for the optimization of category management, packaging and trade marketing.

We not only question the shopper but also explore the implicit processes that lead to purchase: we observe and analyse the complete path to purchase at the point of sale, by studying the shoppers gaze behaviour, their flow around the store, and everything they interact with.

To save you time and money we can test concepts for packaging, new category management and POS Promotion before you launch them in our virtual shopper studies or in a real test market.