You want to invest your advertising budget effectively, you want to determine the effectiveness of your cross media campaign and track it in all its advertising channels. We simulate your campaign in advance, so you can optimise it when it goes live.

Make sure that your advertising message reaches the consumer: we test your print, TV, online and poster advertising concepts and investigate not just what people say they like about them but also the Neuro-Implicit response to the campaign using new and innovative methods.

We realised long ago that assessing recall and recognition alone is not enough, so we also analyse the flow of attention to your campaign with eye tracking. We measure the emotional and cognitive activity evoked by the campaign with EEG and GSR. We also delve into the image people have of your brand, using our i ² BRANDREACT test.