You can ask users and consumers if they like the new iPad, your company's new website or the print ad for your product. Their answer may not always reflect the whole truth though.
We deliver the other half of the truth: the knowledge of what is implicit, and that goes unsaid by the users, consumers and shoppers. We tap into their unconscious habits, motives and moods that have an immense impact on behavior and decisions. We understand the implicit and thus provide deeper insights in all relevant areas of marketing and design.
User Experience Studies
Keep an Eye on the User
- You want users to find their way on your website?
- You want to improve customer retention in your online store?
- You want to create product innovations that go down well?
- You want to develop mobile devices and apps that are user friendly?
We show you how to optimize the user experience of your website and shops online. We observe closely how the target group deals with your new product or Mobile Device, and tell you whether your app is likely to be a success, and based on understanding from the user where it can be improved.
Learn how to optimize the user experience, be it on the web, a product or a Mobile Device.
During the User Experience Tests a picture-in-picture video is recorded.
This way, you see what users look at, where the mouse pointer is located, how users scroll and navigate, and you hear the users' comments while Thinking Aloud, and observe their facial expressions and gestures.
Ad Effectiveness Research
Successful advertising
- You want to know which of your print ads is more effective?
- You want to know what to spend your online marketing budget on?
- You want to make sure that your new TV campaign fits your brand?
- You want to know how to make your billboard ads catch more attention?
Learn how to measure the success of your cross-media advertising campaign before even starting it. Control the effects of your GoogleAdWords. Improve the design of your print ads based on an understanding of the consumer. In your TV campaign, make sure your product is in the centre of attention for your audience. Make your poster a true eye catcher.
We focus on the implicit – that is the distribution of the viewers attention; their emotional and cognitive activation and their unconscious associations.
Eye Tracking shows exactly, which areas of a print ad attract the reader's attention.
Key performance indicators such as perception duration, time to first contact and reach can be visualized not only for the whole ad but as well for specific elements such as the slogan, key visual or product.
Shopper Research
At the POS, seconds decide
- You want to know what is motivating the shopper in your market?
- You want to check if an altered category management improves sales?
- You want to find out if your packaging design catches attention?
- You want to test the impact of your trade promotion in a real shop?
Reveal what is beyond purchasing figures and look at the “why”.
See through real shoppers' eyes which of the products stand out.
Experience how a product, fixture placement or store design affects shoppers' flow in the store and their purchasing behaviour.
See how your packaging performs alongside your competitors. Align your POS presence with the shoppers attention and drivers.
Wearing light Eye Tracking goggles, the shoppers go shopping in the market. The orange circle shows, what the shopper is looking at.
This way, shopping videos are recorded, that show you, which shopping route they choose, which products attract their attention, and which trade promotion or information signs really are perceived.
