In the supermarket only the best equipped products will survive. EYE SQUARE shopper studies check out in detail packaging and rack position of a product. The EYE SQUARE experts help products to a successful performance at the point of sale.
»Understanding the implicit in shopper behaviour. Cutting-edge in-store eye tracking, locomotion and behavioural analysis with 3D visualizations«
Sven Diekmann and Michael Schießl explain how to measure and visualize implicit processes at the point of sale using 3D Modelling. Presenting a meta-study on 14 shopper tests with 1250 test persons, they show how to optimize trade marketing following the ARC model.
