TV and press observe our research activities and now and then obtain an opinion from our experts in the field of implicit user and shopper research. Read up on the media coverage on EYE SQUARE.
Benjamin Sutherland, Newsweek International, about EYE SQUARE
Eye Tracking on the Rise
Packaging and Shopper Studies with Eye Tracking are in a great demand. In "Follow the eyes", published on the Newsweek International Website on Sept 3, 2007, Michael Schiessl, Psychologist and managing director at EYE SQUARE explains, what Eye Tracking reveals about a product and its packaging.
Michael Schiessl specialized in research with Eye Tracking from the very foundation of EYE SQUARE, refining the technology year by year. Now he knows exactly what's important in packaging and product placement at the POS.