Online ads not only lead to a higher klick rate but as well to a higher brand awareness in the long run. That is what EYE SQUARE found out in a recent study for the German BVDW.

In the lab EYE SQUARE observed 120 users while surfing. Via Eye Tracking and User Tracking eye square has measured the contact quality and the emotional reactions related to the display campaigns shown.

Stefan Schönherr, EYE SQUARE Senior Research Consultant: "The display campaigns successfully raised the brand specific online activity in the long run. The brand stays in the user's mind."