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eye square is a leading global provider of innovative market research. We specialize in the fields of User Experience, Brand & Media and Shopper Experience.
Founded in 1999, eye square pioneered the use of eye tracking for user and market research. Based on our experience we have built up one of the largest databases for user experience, eye tracking, and advertising effectiveness data worldwide. These data allow us to benchmark how users experience new websites, mobile applications, products and advertisements against established biomarkers.
eye square’s extensive client portfolio include major companies such as eBay, LG Electronics, Vattenfall, Deutsche Telekom, Google, P&G, just to mention a few. Our teams are based in Berlin, London, Seoul and Tokyo from where they conduct their national and international projects in all parts of the world.
»The client was very happy and enthusiastic about the report and the results, so that is great news! Thanks already for all your help and advice!«
Marijke Guldemond, Expert Consultant Branding & Communication, TNS NIPO, Netherlands
what our clients say
eye square BVM Study of the Year award winner in 2007, nominated in 2011!
In 2007, eye square and eBay received the annual award of the German Market Research Association BVM “Study of the Year 2007“ for the study: "Ad effectiveness measurement of eBay online advertisement"
With this study, eye square showed a positive correlation between contacts with online ads and purchase activities on the eBay website – even without any clicks on display ads.
In 2011, eye square was nominated for the BVM “Study of the Year“ for the groundbreaking study: "Implicit effectiveness of online display advertisement"
eye square’s study revealed a direct connection between the probability of brand website access and brand related search queries a few days after the ad exposure. Furthermore, eye square was able to demonstrate, that this phenomenon is caused by a so-called “sleeper effect”. Brand message perception is delayed, but sustained when compared to explicit advertising effects.
»I can heartily recommend them as an efficient, and cost effective operator - I doubt you'll find better.«
Andy Hudson, Founder & COO, The Broadband Computer Company
WHAT OUR CLIENTS SAY
The results of the UX Study helped us to optimize our site even further and tailor it to the needs of our clients.
Marie-Louise Bartel,
Marketing, Deutsche Telekom AG Products & Innovation (11/2012)
more happy clients
eye square nominated for two BVM awards: Best Paper and Innovation Award 2013!
The study "Measuring contact quality of outdoor advertising using ATLAS" conducted by Ströer Media Germany GmbH, Deutsche Telekom AG and eye square GmbH was one out of three studies in the running for the BVM Innovation Award 2013.
Ströer, Deutsche Telekom and eye square have measured the effectiveness of advertising contacts of OOH motives. Participants go for a car ride in a simulator exploring a virtual city. Their eye movements were recorded using light weight eye tracking goggles.
In addition to the nomination for the Innovation Award 2013 Michael Schiessl (CEO, eye square) and Dr. Steffen Schmidt (Institute of Marketing and Management, Leibniz University Hannover) were nominated in the award category Best Paper 2013!
BVM (German Market Research Association) awards the most innovative study every year. This year's German Market Research Congress, took place on April 22 and 23 in Berlin.
More information on the BVM award winners and nominees:
Shortlist BVM Innovation Award 2013
»eye square delivered extremely valuable results out of the interviews, we are very happy about that!«
Sebastian Hofmann, Senior Project Manager, Bassier, Bergmann & Kindler Customer Experience Specialists Ludwigsburg GmbH
»EYE SQUARE provides excellent analyses in short time. The report is really inspiring.«
Tanja Seiter, Hubert Burda Media Market Insights