Emotion Analysis: Understand the Customer Excitement | eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
expression analysis, online in live context, facial expression tracking
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Understand the excitement of your customers – see it in their face.

If you understand the feelings, excitement and tension of your customers you can appeal directly to them. Take advantage of automated detection of facial expressions as well as the measurement of the activation through skin response.

Emotional communication is the key to successful marketing.


Set yourself apart from your competition with emotional product differentiation.

The small moments when an advertisement brings a smile, when new features on a website evoke amazement and new products on the shelf surprise the customer are recognized with Facial Expression Tracking.

The technique analyses universal facial expressions – because a smile looks the same for each person. Learning algorithms recognize the most important, globally standardized facial expressions. We analyze the main moods such as joy, surprise and frustration.

Two methods of emotion analysis
Facial expressions and activation