EDITORIAL RESEARCH - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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EDITORIAL RESEARCH

Optimization of marketing content, television programs and journalistic content. Put the most interesting thing to the fore.

Content is king – good stories are the best way to ensure commitment and brand loyalty. Therefore, its importance continues to remain high for traditional brands. We analyze which areas of your magazine your audience looks at most intently, whether analog or digital.

WE SHOW IN REGULAR CONTENT TRACKING WHICH ARTICLES YOUR READERS HAVE THE HIGHEST FASCINATION FOR.

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DO YOU PERHAPS HAVE HIDDEN CHAMPIONS IN YOUR PUBLICATION THAT YOU WERE NOT AWARE OF?

Through regular content tracking we show you what products your readers have the most fascination for. Do you perhaps have hidden champions in your publication that you didn’t know about?

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For editorial research the newest methods of neuroscience are used. The EEG measures commitment and reflection on what has been read. This way we learn what content is most exciting to readers, and perhaps also which other items are causing a headache. This we also recognize from an excess of reflection during the text.

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CASE STUDIES

TechNick

See here what the secret weapon of Nivea is for high branding effect is…