ECR Live at the GS1 in Cologne 2015 - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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ECR Live at the GS1 in Cologne 2015

ECR Live at the GS1 in Cologne 2015


The shopper in focus: What can management category, shopper marketing and omnichannel do?


This years’ ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by Katja Wirthwein und Christian Göldner.

At the booth, they presented implicit solutions for classic POS issues such as packaging design, shelf sorting and in-store marketing.

Furthermore, they featured the eye square approaches to optimise coherent brand experience across all channels and to improve the usability of online shops.