DIGITAL SHOPPER INSIGHTS - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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DIGITAL SHOPPER INSIGHTS

UNDERSTANDING THE
DIGITAL PATH TO PURCHASE

  • Discover how shoppers search and find your products
  • Optimize online category management
  • Learn where the prime real estate is on a retailer’s site
  • Optimize marketing spend
  • Ensure visibility of your products
  • Understand emotional engagement
  • Maintain thought leadership and control the direction of conversation with retailers
  • Run experiments to understand the impact of alterations to pack shots, promotions and product descriptions on live e-commerce sites

3 DIGITAL SHOPPER SOLUTIONS
FOR DESKTOP AND MOBILE

Digital-Shopper-Solutions

ONLINE SHOPPER JOURNEY

Understand your shopper’s behavior across all digital touchpoints. Ideal to understand, where shoppers start their journeys, and what sites they visit while browsing, searching or shopping.

ONLINE SHOP EXPERIENCE

Compare the experience of shopping your products with those of your competitors. Understand how a category is perceived and how the eCom platform is used.

ONLINE CONTENT EXPERIMENT

Run through multiple research scenarios on real eCom platforms by replacing pack images and banners before going to the retailer with evidence to support your desired changes.

Do you want to know more? Please contact us

The SX product(s) of interest (required)

Digital Shopper InsightsStore Experience StudyIn-Store Marketing TestOrientation StudyOmni-Channel StudyShelf TestFlyer TestPackage Design TestLocomotion Study

Test In Live Context