DIGITAL AD PERFORMANCE TEST - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
AD testing, pre-testing, webcam eye-tracking
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DIGITAL AD PERFORMANCE TEST

Pretest Digitale Media: TV, Social, Mobile, Display

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Draw on the branding potential offered online today with lean pretesting and perceptual depth analysis.

Online banners can be breathtaking, put the content of the competition in the shadows and create buzz. How does this work? Take advantage of new and effective formats that can bring brands to a bigger stage. In this way you are not hidden away in traditional media, you can perfectly reach your target audience who may not use traditional media at all.

Take advantage of the appeal of modern format diversity and interactivity and get the best out of the online medium. This also applies to mobile.

 


VISUAL AD PERFORMANCE STANDS FOR FAST,  STANDARDIZED TESTING.


Visual ad performance stands for fast, standardized testing. This happens rapidly over a few days, that even your impatient creative team is provided with instructions for optimization.  This happens before or during the campaign and with a level detail that click tracking cannot offer.

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You learn how many users briefly look at your banners and how many the communication holds the attention of or involves. This is provided on a clear scorecard per advertising medium.

CASE STUDIES

nivea

See here what the secret weapon of Nivea is for high branding effect is…


BMX PRODUKTE

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