ChinaContact interviews M. Schiessl about German Automotive - eye square
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ChinaContact interviews M. Schiessl about German Automotive

ChinaContact interviews M. Schiessl about German Automotive

Michael Schiessl (Managing Director at eye square) in an interview with the leading German business magazine ChinaContact about the brand strategies of German automotive manufacturers in the Chinese market. “Especially with regard to the soft and subtle factors, such as the complexity of “joy”, there is still a lot of potential.”

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