14 Dec Consumer Researchers on the Gift Certificate on Sat.1
Before it was about how nice it was to unwrap a present left under the Christmas tree and really hold it in your hands. The trend of leaving a gift certificate under the tree was discussed on Sat.1 night news.
Michael Schiessl (eye Square’s CEO) talks about this topic in the interview:
“The certificate is completely relevant to our present times, it corresponds to the modern age. It is gratuitous, offering the future at this point, see the choice itself. You are basically giving the offering.”