The consumer black box: eye square explains the factors behind buying decisions - eye square
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The consumer black box: eye square explains the factors behind buying decisions

The consumer black box: eye square explains the factors behind buying decisions

eye square shows how both explicit and implicit factors come into play while customers make final purchase decisions.

The results of the collaboration study between Michael Schießl und Steffen Schmidt (CNEMM) were presented in the last Horizont issue (13/2014).

 

 

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