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EYE SQUARE Press Release
Ralf Kemmer New Director Brand Strategy
EYE SQUARE welcomes Ralf Kemmer as their new Director of Brand Strategy. Kemmer will support the company's brand strategy competence and is responsible for the continuous development of the unit.
With Ralf Kemmer aboard, EYE SQUARE now offers activity-oriented brand strategies that are based on profound research insights. Kemmer will support brand officers in the fields of brand positioning and brand communication, providing services ranging from brand analysis over brand consulting up to concrete realization of brand strategies.
“Ralf Kemmer is a leading German brand strategy professional. We look forward to conjointly developing our implicit approaches for strategic consulting”, says EYE SQUARE’s Managing Director Michael Schiessl.
Kemmer takes up work within the Brand Strategy Unit, with brand new EYE SQUARE client Joop!.
Press Comment on EYE SQUARE
Eye Tracking on the Rise
Packaging and Shopper Studies with Eye Tracking are in a great demand. In "Follow the eyes", published on the Newsweek International Website on Sept 3, 2007, Michael Schiessl, Psychologist and managing director at EYE SQUARE explains, what Eye Tracking reveals about a product and its packaging.
Michael Schiessl specialized in research with Eye Tracking from the very foundation of EYE SQUARE, refining the technology year by year. Now he knows exactly what's important in packaging and product placement at the POS.
