COMPANY - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Who we are

Full Service Research
Innovative Implicit Products

Experience

Research

 

Eye square is a globally active market research agency with a focus on psychological methods.

 

For 18 years we have been one of the leading innovators of implicit research technologies

 

Our implicit methods are embedded in real life context testing environment and give you a profound quantitative and qualitative understanding of what people experience and what drives them.

Company Facts

Since
1999

User Experience,
Brand & Media,
Shopper Research
62 Consultants,
4 Locations: Berlin, London, Seoul, Tokyo
Implicit Brand Research with Innovative Tools On and Off-Line
Academic Co-Operation:
Technical University Berlin, Leibniz University Hannover,
Yale University, Humboldt University of Berlin
2007 BVM German Market Research Prize
2014 Best Papaer Award (ESOMAR), Best Presentation Award (Der Markentag 2014) & IAB Research Award

This makes the difference – incontext testing and implicit methods

InContext testing
All materials are tested in a live context. You receive valid insight that proves it’s value in the real world.

 

Implicit and explicit methods.
Attention, emotion, activation – we combine various insight methods for a holistic understanding of the consumers.

 

Online experts – webcam eye tracking
Emotions and attention measurement of the customer journey through long term studies with your customers online.

Three Areas of Expertise

People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.

Eye square is dedicated to it‘s three research areas, the three most important Consumer Touchpoints.

Brand & Media Experience
Advertising & Digital
Brand Measurement
Campaign Tracking
TV Research
Media Research
User Experience
UX Tracking
Website & App
Automotive
Pharma
Usability Test
Shopper Experience
Store Experience
Packaging Design
In-Store Marketing
Category Management
Omni-Channel Research

Research in more than 30 countries

Headquarter Berlin
Eye square GmbH
Schlesisches Straße 29-30
10997

Office London

Office Seoul

Office Tokyo

Office New York

Benchmark databases

Eye square possesses one of the world’s largest benchmark databases on user experience at various touchpoints.

 

With this we compare the performance of your touchpoints with your competitors.

 

Benchmarks can be configured for you according to your size, industry, target country and other variables.

EYE SQUARE

RESEARCH AWARDS

WHAT OUR CLIENTS SAY

REFERENCES

© 2015 eye square