Eye square is the only market research company to test LIVE on mobile phones allowing companies to test their mobile and desktop content, ads and e-commerce in the consumers’ own environment. Our technology allowing for in-depth analysis of live shopping experiences both online and in-store, is being used by many Fortune 500 companies around the globe.
Eye square is one of the global leaders in market research with a focus on psychological methods. Since 1999 eye square has been one of the leading innovators of implicit research technologies and continues to be an industry leader with its newest office in New York and further expansion into the US.
Eye square uses the neurosemiotic model to understand the meaning of consumer signals. This is accomplished by combining implicit (desire, feelings), explicit (symbolic, rational) and real (perception, stimulus) research methods.
Implicit methods are embedded in REAL LIVE context testing environments giving companies a profound quantitative and qualitative understanding of what people experience and what drives their behavior.
All materials are tested in a LIVE context to give companies valid insight that proves its value in the real world. In addition, eye square has one of the world’s largest benchmark databases on user experience.
Eye square has one of the world’s largest benchmark databases on user experience.
Founded in 1999 and headquartered in Berlin Germany, the company has over 300 global clients, 72 employees located in 6 locations, Berlin, London, Seoul, Tokyo, Hong Kong and now New York.
All materials are tested in a live context. You receive valid insight that proves it’s value in the real world.
Implicit and explicit methods.
Attention, emotion, activation – we combine various insight methods for a holistic understanding of the consumers.
Online experts – webcam eye tracking
Emotions and attention measurement of the customer journey through long term studies with your customers online.
People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.
Eye square GmbH
Schlesisches Straße 29-30
Office New York
Office Hong Kong
Eye square possesses one of the world’s largest benchmark databases on user experience at various touchpoints.
With this we compare the performance of your touchpoints with your competitors.
Benchmarks can be configured for you according to your size, industry, target country and other variables.
Analysis of online advertising (539 Ads)
Effect of video advertising (500 Commercials)
User experience for websites and apps (400 Proposals)
Implicit brand images (430 Brands)
2017: 350,000 tester, 4000 ads
2018: circa 50,000 tester and 700 ads so far
implicit indicators increase predictive power of Choice Modelling from 40% to 80%.
» The collaboration with eye square is very valuable for us and the projects deliver concrete measures. The qualitative usability studies hava a clear influence on our online presence and have optimised the process from the customer point of view. Despite the quantitative method design, we have also reached a diagnostic depth in advertising effectiveness research, which represents a clear explanatory advantage compared to conventional advertising effectiveness projects. The methodological expertise combined with a professional understanding of the situation and framework of the task is very satisfactory. «
"We felt the cooperation with eye square to be very professional. Through the efficient and well-founded analyses of the results, eye square gave us many useful recommendations, which we have subsequently implemented."
© 2015 eye square