Eyesquare is the only market research company to test LIVE on mobile phones, allowing companies to test their mobile and desktop content, ads and e-commerce in the consumer’s natural habitat. Our technology to test live shopping experiences both online and in store is being used by many of the Fortune 500 companies.
Eyesquare is one of the global leaders in market research with a focus on psychological methods. For 19 years’ eye square has been one of the leading innovators of implicit research technologies.
Implicit methods are embedded in REAL LIVE context testing environments giving companies profound quantitative and qualitative understanding of what people experience and what drives their behavior.
Eye square uses the neurosemiotic model to understand the meaning of signs. Combining Implicit (desire, feelings), explicit (symbolic, rational) and real (perception, stimulus).
In context testing, all materials are tested in a LIVE context to give companies valid insight that proves its value in the real world.
Eye square has one of the world’s largest benchmark databases on user experience.
Founded in 1999 and headquartered in Berlin Germany, the company has over 300 global clients, 72 employees located in 5 locations, Berlin, London, Seoul, Tokyo and now New York.
All materials are tested in a live context. You receive valid insight that proves it’s value in the real world.
Implicit and explicit methods.
Attention, emotion, activation – we combine various insight methods for a holistic understanding of the consumers.
Online experts – webcam eye tracking
Emotions and attention measurement of the customer journey through long term studies with your customers online.
People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.
Eye square GmbH
Schlesisches Straße 29-30
Office New York
Office Hong Kong
Eye square possesses one of the world’s largest benchmark databases on user experience at various touchpoints.
With this we compare the performance of your touchpoints with your competitors.
Benchmarks can be configured for you according to your size, industry, target country and other variables.
"We felt the cooperation with eye square to be very professional. Through the efficient and well-founded analyses of the results, eye square gave us many useful recommendations, which we have subsequently implemented."
"Even short-term changes can be easily implemented, which is a huge advantage. The cooperation works brilliantly!"
© 2015 eye square