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Eye square international full service market brand shopper and usability research company with focus on implicit research methods
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News

Philipp Leppert (COO) shows in the ARD documentary Kunde Kind how kids experience a visit to the supermarket.  Which products get more attention.  What factors emerging from the interaction between parent and kid influence the buying decision.  With the innovative eye tracking system, Pupil, eye square...

The second screen is taking over the television evermore as first screen.  This is the result of the ‘OMS  Mobile Advertising Effect Study’ done by premium marketer OMS (oms.eu) in collaboration with eye square.   95% of mobile daily newspaper website users fiddle, while watching television, with...

The Research & Results reported, in their anniversary issue of April 2014, the positive developments done in the last months by eye square. Michael Schießl is pleased about the increasing demand for implicit approaches. ‘What started fifteen years ago as academic research as now become a...

Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category.  Looking over two...

‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’  With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The Power of the Viewer’ has been a...