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Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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News

Impact’s Technology Focus speaks to eye square’s Philipp Leppert and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology. Read the full article by Jane Bainbridge  ...

  Dr. Steffen Schmidt and Dr. Matthias Rothensee presented in their talk on Neuromarketing Theory & Practice, an approach that combines the application of implicit and explicit techniques which allows to have a better understanding of the brand. The study is based on integrated measurements of implicit...

Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers July 20, 2015 • Marketing & Consumers, STRATEGY & MANAGEMENT By Steffen Schmidt, Frank Buckler, Nadine Hennigs, Matthias Rothensee, Levke Albertsen A sophisticated Brand Insights 4.0 approach incorporating all elements of the analytical power of the...

Andreas Thoelke and Michael Schiessl contribute to a discussion of the necessity of an Integrative Visual and Affective Measurement 3.0 Diagnosis. You may find the complete article on planung&analyse: Communication Research in a Digitized World by Steffen Schmidt, Andreas Thoelke, Sascha Langner and Michael Schiessl.  ...

eye square and concept m are proud to be nominated for the German market research prize under the Innovation Award category. "Zodiac Brand Research as a direct way to understand brand perception of Chinese consumers. An innovative research concept in combination with an in-depth, qualitative psychological...

eye square - Visual Measurement analyses, with the help a webcam, the visual impact of TV, print and online campaigns in a usual home PC media environment. New technology allows eye tracking studies in the UX and Shopper fields to be integrated in conventional online surveys and...

In Yolo, RTL's science magazine for adolescents and young adults on the subject of love,  Executive Director, Michael Schiessl, and moderator, Joyce Ilg, try to find out what attracts Joyce's attention to men. Is it the eyes, a nice smile, or perhaps a sixpack? Whatever...

The 10. Effizienztag will be held under the motto Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Prüfstand, April 23rd, 2015 . Dr. Matthias Rothensee, in collaboration with Gerald Neumüller of SevenOne Media, will present results of an ethnografic study at the Alltagsethnografie workshop. Workshop I, 14:00h-15:00h: Neue Zugänge...

In the planning & analyse feature ‘Blickpunkt: Eye-Tracking’, Michael Schießl talks about the development of eye tracking as a market research tool including newer integrated research approaches used by eye square. What began more than 25 years ago under the unwiedly label ‘instrument-based methods’ will be...

Michael Schießl believes that the measurement crisis is the reason why the power of the internet for efficient branding is underestimated. While performance-based advertisement usually accepts sales figures as proof of impact, a great apprehension remains regarding the branding effects of online advertisement.   The implicit research...