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The January issue of handelsjournal has arrived and features eye square GmbH's Michael Schiessl on the cover. The work of eye square has undergone an extensive resonance in the press in recent months. Here is foremost an extensive contribution in handelsjournal mentioned: In addition to the oversupply of...

Michael Schiessl (Managing Director at eye square) in an interview with the leading German business magazine ChinaContact about the brand strategies of German automotive manufacturers in the Chinese market. "Especially with regard to the soft and subtle factors, such as the complexity of "joy", there...

Before it was about how nice it was to unwrap a present left under the Christmas tree and really hold it in your hands. The trend of leaving a gift certificate under the tree was discussed on Sat.1 night news. Michael Schiessl (eye Square's CEO) talks...

The federal government summit, Nationale IT-Gipfel, was held for the first time in Berlin, 18 and 19 November 2015. As part of the IT summit programme, several company tours presented diverse facets of digital Berlin. eye-square depicted the Usability & Design theme to the intrigued...

Organic is in therefore the Big Boys want to also profit from it. Corporations such as H&M and McDonlad's are reacting and including organic products in their wide range of selections. RTL 2 News took a closer look at how green the consumption of these...

The shopper in focus: What can management category, shopper marketing and omnichannel do?   This years' ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by Katja Wirthwein und Christian Göldner. At the booth, they presented...

eye square as sponsor for the World Usability Day Berlin   2015 celebrates the WUD's 10th anniversary with an event themed Innovation. The eye square team was pleased to have interesting discussions at the booth. On display was a mobile eye tracker. The eye square consultant Frederik Niedernolte introduced...

Impact’s Technology Focus speaks to eye square’s Philipp Leppert and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology. Read the full article by Jane Bainbridge  ...

  Dr. Steffen Schmidt and Dr. Matthias Rothensee presented in their talk on Neuromarketing Theory & Practice, an approach that combines the application of implicit and explicit techniques which allows to have a better understanding of the brand. The study is based on integrated measurements of implicit...

Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers July 20, 2015 • Marketing & Consumers, STRATEGY & MANAGEMENT By Steffen Schmidt, Frank Buckler, Nadine Hennigs, Matthias Rothensee, Levke Albertsen A sophisticated Brand Insights 4.0 approach incorporating all elements of the analytical power of the...