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Organic is in therefore the Big Boys want to also profit from it. Corporations such as H&M and McDonlad's are reacting and including organic products in their wide range of selections. RTL 2 News took a closer look at how green the consumption of these...

The shopper in focus: What can management category, shopper marketing and omnichannel do?   This years' ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by Katja Wirthwein und Christian Göldner. At the booth, they presented...

eye square as sponsor for the World Usability Day Berlin   2015 celebrates the WUD's 10th anniversary with an event themed Innovation. The eye square team was pleased to have interesting discussions at the booth. On display was a mobile eye tracker. The eye square consultant Frederik Niedernolte introduced...

Impact’s Technology Focus speaks to eye square’s Philipp Leppert and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology. Read the full article by Jane Bainbridge  ...

  Dr. Steffen Schmidt and Dr. Matthias Rothensee presented in their talk on Neuromarketing Theory & Practice, an approach that combines the application of implicit and explicit techniques which allows to have a better understanding of the brand. The study is based on integrated measurements of implicit...

Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers July 20, 2015 • Marketing & Consumers, STRATEGY & MANAGEMENT By Steffen Schmidt, Frank Buckler, Nadine Hennigs, Matthias Rothensee, Levke Albertsen A sophisticated Brand Insights 4.0 approach incorporating all elements of the analytical power of the...

Andreas Thoelke and Michael Schiessl contribute to a discussion of the necessity of an Integrative Visual and Affective Measurement 3.0 Diagnosis. You may find the complete article on planung&analyse: Communication Research in a Digitized World by Steffen Schmidt, Andreas Thoelke, Sascha Langner and Michael Schiessl.  ...

eye square and concept m are proud to be nominated for the German market research prize under the Innovation Award category. "Zodiac Brand Research as a direct way to understand brand perception of Chinese consumers. An innovative research concept in combination with an in-depth, qualitative psychological...

eye square - Visual Measurement analyses, with the help a webcam, the visual impact of TV, print and online campaigns in a usual home PC media environment. New technology allows eye tracking studies in the UX and Shopper fields to be integrated in conventional online surveys and...

In Yolo, RTL's science magazine for adolescents and young adults on the subject of love,  Executive Director, Michael Schiessl, and moderator, Joyce Ilg, try to find out what attracts Joyce's attention to men. Is it the eyes, a nice smile, or perhaps a sixpack? Whatever...