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News

Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine "Neuromarketing Theory & Practice" prints the article in Issue No.15. User Experience Modelling is still a broad field to discover especially with measures that go beyond the typical...

Face Swap Live is trending in the app store. The new app enables the user to switch faces with a photo. A simple snap shot of you with friends or colleagues and the app swaps the faces, or take photos of objects and see the...

Eye square’s expertise in using wearable devices continues.  For more than a decade eye square has incorporated the latest technology to offer the best possible methodology for our researchers and partners. Eye square supported KANTAR in a study on the theme of wearables in market research. For...

The January issue of handelsjournal has arrived and features eye square GmbH's Michael Schiessl on the cover. The work of eye square has undergone an extensive resonance in the press in recent months. Here is foremost an extensive contribution in handelsjournal mentioned: In addition to the oversupply of...

Michael Schiessl (Managing Director at eye square) in an interview with the leading German business magazine ChinaContact about the brand strategies of German automotive manufacturers in the Chinese market. "Especially with regard to the soft and subtle factors, such as the complexity of "joy", there...

Before it was about how nice it was to unwrap a present left under the Christmas tree and really hold it in your hands. The trend of leaving a gift certificate under the tree was discussed on Sat.1 night news. Michael Schiessl (eye Square's CEO) talks...

The federal government summit, Nationale IT-Gipfel, was held for the first time in Berlin, 18 and 19 November 2015. As part of the IT summit programme, several company tours presented diverse facets of digital Berlin. eye-square depicted the Usability & Design theme to the intrigued...

Organic is in therefore the Big Boys want to also profit from it. Corporations such as H&M and McDonlad's are reacting and including organic products in their wide range of selections. RTL 2 News took a closer look at how green the consumption of these...

The shopper in focus: What can management category, shopper marketing and omnichannel do?   This years' ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by Katja Wirthwein und Christian Göldner. At the booth, they presented...

eye square as sponsor for the World Usability Day Berlin   2015 celebrates the WUD's 10th anniversary with an event themed Innovation. The eye square team was pleased to have interesting discussions at the booth. On display was a mobile eye tracker. The eye square consultant Frederik Niedernolte introduced...