Conference Archives - Page 2 of 2 - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
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Conference

Within the framework of the congress programme, Carina Lehne (Head of UX, eye square) will present results from intercultural UX studies in her talk 'Culture-specific user behaviour in Asia and Europe. The technology use and acceptance of the mobile devices'. Meet the eye square team at...

The 10. Effizienztag will be held under the motto Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Prüfstand, April 23rd, 2015 . Dr. Matthias Rothensee, in collaboration with Gerald Neumüller of SevenOne Media, will present results of an ethnografic study at the Alltagsethnografie workshop. Workshop I, 14:00h-15:00h: Neue Zugänge...

The second screen is taking over the television evermore as first screen.  This is the result of the ‘OMS  Mobile Advertising Effect Study’ done by premium marketer OMS (oms.eu) in collaboration with eye square.   95% of mobile daily newspaper website users fiddle, while watching television, with...

Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category.  Looking over two...

Michael Schiessl (CEO) gave, as Keynote Speaker at this year's DM-Award, a talk entitled "The attention economy - see the world with different eyes". In that matter Schiessl explained the different attention modes in digital and analog communication.  As the main subject focused on direct marketing. ...