Award Archives - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Award

Measurement of the efficiency of eBay's online advertising.  The current approach to advertising efficiency measurement in online marketing has focused on the relationship between clicks on an ad and the subsequent revenue generated by the sales. All advertising contacts on home computers of more than 1000...

In a joint study with the Leibniz University Touchpoint Research as Moment of Truth, the identification of implicit and explicit effects of brands through multisensory package design at POS. In recent years, brand touchpoints and multisensory brand management have been the new magic words in brand...

The ‘Power of Creation’ is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used. IAB Research...