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Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Andreas Thoelke and Michael Schiessl contribute to a discussion of the necessity of an Integrative Visual and Affective Measurement 3.0 Diagnosis. You may find the complete article on planung&analyse: Communication Research in a Digitized World by Steffen Schmidt, Andreas Thoelke, Sascha Langner and Michael Schiessl.  ...

eye square - Visual Measurement analyses, with the help a webcam, the visual impact of TV, print and online campaigns in a usual home PC media environment. New technology allows eye tracking studies in the UX and Shopper fields to be integrated in conventional online surveys and...

In the planning & analyse feature ‘Blickpunkt: Eye-Tracking’, Michael Schießl talks about the development of eye tracking as a market research tool including newer integrated research approaches used by eye square. What began more than 25 years ago under the unwiedly label ‘instrument-based methods’ will be...

Michael Schießl believes that the measurement crisis is the reason why the power of the internet for efficient branding is underestimated. While performance-based advertisement usually accepts sales figures as proof of impact, a great apprehension remains regarding the branding effects of online advertisement.   The implicit research...

The second screen is taking over the television evermore as first screen.  This is the result of the ‘OMS  Mobile Advertising Effect Study’ done by premium marketer OMS (oms.eu) in collaboration with eye square.   95% of mobile daily newspaper website users fiddle, while watching television, with...

The Research & Results reported, in their anniversary issue of April 2014, the positive developments done in the last months by eye square. Michael Schießl is pleased about the increasing demand for implicit approaches. ‘What started fifteen years ago as academic research as now become a...