2016 Archives - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
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2016

  [直播]曲瑾:Neuro Semiotic Thinking – 智能产品的优化升级的切入点  LINK:  http://meia.me/course/168871?cid=1&scid= ...

Jin Qu (Research Consultant) will give a lecture on omnichanel and shopping experience at a congress of Suning, one of the largest retailers in China. The event will take place on October 16th at the Suning Headquarters in Nanjing, China. The congress is dedicated to the topic "Discovery and...

Gareth Tuck (Director UK) will hold a speech on the subject „When self-report is not enough – measuring unconscious behaviour change in response to a campaign designed to change where people break at bends on country roads“ at the European Social Marketing Conference on September 22nd. The conference will take...

Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) explains in an interview with marconomy.de which challenges will arise for marketing and how different communication channels can be evaluated. He introduces methods...

New e² article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter.   "Visual saliency as a necessary precondition for successful brand communication"   "Selective attention is the ultimate test that any brand communication has to...

CARINA DE LOPEZ (UNIT LEAD UX) SPEAK`S AT THIS YEAR NEUROMARKETING CONFERENCE IN ANTWERP on April 19th at 11:30 A.M.. In her presentation “IT’S ALL ABOUT CULTURE – CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE” Carina explains the impact of...

eye square | official newsletter | March 2016 Dear Sir or Madam, The eye square team wishes you a happy Easter! Dear clients, business partners and friends, We have had a dynamic and eventful year so far. We have received fruitful media resonance regarding our work, which we would...

Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine "Neuromarketing Theory & Practice" prints the article in Issue No.15. User Experience Modelling is still a broad field to discover especially with measures that go beyond the typical...