2015 Archives - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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2015

Eye square’s expertise in using wearable devices continues.  For more than a decade eye square has incorporated the latest technology to offer the best possible methodology for our researchers and partners. Eye square supported KANTAR in a study on the theme of wearables in market research. For...

The January issue of handelsjournal has arrived and features eye square GmbH's Michael Schiessl on the cover. The work of eye square has undergone an extensive resonance in the press in recent months. Here is foremost an extensive contribution in handelsjournal mentioned: In addition to the oversupply of...

The federal government summit, Nationale IT-Gipfel, was held for the first time in Berlin, 18 and 19 November 2015. As part of the IT summit programme, several company tours presented diverse facets of digital Berlin. eye-square depicted the Usability & Design theme to the intrigued...

The shopper in focus: What can management category, shopper marketing and omnichannel do?   This years' ECR Live! was held on the 25th-26th of November at the GS1 in Cologne. The eye square Shopper team was represented by Katja Wirthwein und Christian Göldner. At the booth, they presented...

eye square as sponsor for the World Usability Day Berlin   2015 celebrates the WUD's 10th anniversary with an event themed Innovation. The eye square team was pleased to have interesting discussions at the booth. On display was a mobile eye tracker. The eye square consultant Frederik Niedernolte introduced...

Impact’s Technology Focus speaks to eye square’s Philipp Leppert and looks at how eye square is working with car brands using implicit and multiple methods to gain a deeper insight into how drivers respond to in-car technology. Read the full article by Jane Bainbridge  ...

This year, Carina Lehne de López, Unit Lead UX, and Jin Qu, Research Consultant, are contributing to the User Friendly 2015 conference in Shenzhen, China. Under the theme ‘The future – powered by experience’ user experience experts are discussing interface design innovations, user-centered research and engaging products from Nov...

Researching the New Shopper Experience (NEW) Exploring how shoppers are more digital and emotional, while the research is more implicit and virtual Dublin / 27 September 2015 In combination with Congress 2015 The last decade has seen a dramatic increase of shopper research.  We want to discuss the reasons,...

  Dr. Steffen Schmidt and Dr. Matthias Rothensee presented in their talk on Neuromarketing Theory & Practice, an approach that combines the application of implicit and explicit techniques which allows to have a better understanding of the brand. The study is based on integrated measurements of implicit...

Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers July 20, 2015 • Marketing & Consumers, STRATEGY & MANAGEMENT By Steffen Schmidt, Frank Buckler, Nadine Hennigs, Matthias Rothensee, Levke Albertsen A sophisticated Brand Insights 4.0 approach incorporating all elements of the analytical power of the...