2014 Archives - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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2014

In a joint study with the Leibniz University Touchpoint Research as Moment of Truth, the identification of implicit and explicit effects of brands through multisensory package design at POS. In recent years, brand touchpoints and multisensory brand management have been the new magic words in brand...

‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’  With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The Power of the Viewer’ has been a...

The ‘Power of Creation’ is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used. IAB Research...