Carina de López - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Carina de López

Unit Lead User Experience

Carina de López has been part of the User Experience unit at eye square since 2007 and has been Unit Lead since 2010.

She holds a Diploma in Sociology with a focus on methods and media sociology.

 

She is responsible for key accounting, sales, development of user experience research methodology, consulting, and controlling of studies in the field of UX.

 

She is specialized in qualitative methods, emotion tracking, personas and iterative User Experience consulting during product development.

 

Carina enriches the teams interdisciplinary knowledge with her intercultural methodological expertise and her many years of experience in UX consulting.

Experience

Daimler

Deutsche Telekom

easyJet

eBay

ifolor

LG Electronics

PayPal

PORSCHE

9 years of intercultural research

 

Frequent conference speaker

 

 

PUBLICATIONS

 

Lehne, C. & Langenegger, S. (2015): Doktor Google, Research & Results, Ausgabe 7/2015

 

Dr. Kiefer, J., Lehne, C. & Schiessl, M. (2011): Neueste Trends bei apparativen Verfahren. Gast-Beitrag Media Spektrum, 2011.

 

Dr. Kiefer, J., Lehne, C. (2011): „Implicit & Inevitable – Neuromethoden enthüllen die Customer Experience“, Memex Berlin, 2011

 

Dr. Kiefer, J., Lehne, C., & Schiessl, M. (2011): „360° UX“, Mensch & Computer, Chemnitz 2011

 

 

TALKS & PANEL

 

„It’s all about culture“, Neuromarketingconference, Antwerp 2016

 

„Kulturspezifisches Nutzerverhalten in Asien und Europa“, 50. Kongress der Deutschen Marktforschung (BVM), Berlin 2015

 

Professional Forum „Design integration: Integrated Design with Customer Experience Focus“, UXPA China, User friendly, Shenzhen 2015

 

Workshop “Revealing the implicit – How to create great UX by measuring your users emotions”, UXPA China, User friendly, Shenzhen 2015

 

“Interkulturelle User Experience”, Research & Results, München 2014

 

“Designing for Health – Neue Technologien im Bereich Rehabilitation”, World Usability Day, Berlin 2013

 

“A product is always in our hearts and minds – A smart phone case study”, eye track UX, Conference on eye tracking as a market research method, Barcelona, 2012

 

“Touch the future – Implementing innovative UX methods at Ifolor.de”, Memex Berlin, 2011

 

“User-centered research methods, user test & personas”, World Usability Day, Berlin 2010

USER EXPERIENCE

CONTACT

Carina de López

Telephone +49 30 698144-28

Fax +49 30 698144-10

delopez@eye-square.com