CAMPAIGN TEST - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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CAMPAIGN TEST

Reveal the performance of your campaign in all relevant consumer touchpoints

As a whole, what success does your campaign achieve? You rely on multi-touchpoint marketing, naturally you want to know whether your media plan is also achieving results. We check this with simulations, brand tracking, or as post-hoc measurement. This way we find out what attention, brand effects, and sales incentives your campaign has created.

COMPREHENSIVELY UNDERSTAND ADVERTISING EFFECTIVENESS.

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VISUAL AD PERFORMANCE STANDS FOR FAST, STANDARDIZED TESTING.

The ad quality index shows you the core aspects of advertising effect, that is, what effect your campaign has. We rely on proven success indicators from 10 years of experience in explicit and implicit research.

AD QUALITY INDEX

AWARENESS

Attract attention and make lasting user connections

IMAGE

Positively influence brand image and create brand values

IMPACT

Increase sales and usage of the product

All procedures are based online and work with large representative samples and can be adapted to your specific questions.

Our proposals are aimed at media agencies, marketers and advertisers.

CASE STUDIES

TechNick

See here what the secret weapon of Nivea is for high branding effect is…