As a whole, what success does your campaign achieve? You rely on multi-touchpoint marketing, naturally you want to know whether your media plan is also achieving results. We check this with simulations, brand tracking, or as post-hoc measurement. This way we find out what attention, brand effects, and sales incentives your campaign has created.
The ad quality index shows you the core aspects of advertising effect, that is, what effect your campaign has. We rely on proven success indicators from 10 years of experience in explicit and implicit research.
All procedures are based online and work with large representative samples and can be adapted to your specific questions.