Branding Award - IAB Research 2014 - eye square
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Branding Award – IAB Research 2014

Branding Award – IAB Research 2014

The ‘Power of Creation’ is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used.

IAB Research Award in Branding category ovk_report_2014_01

OVK-IAB