We live in a complex media environment. Only a fraction of all brand messages – and there are several thousand per day – are really perceived, all others are blocked out.
Brands are becoming increasingly closer to media events. We help your marketing with the ability to send codes to a variety of consumers touchpoints that are genuinely relevant to your users.
Brands are becoming increasingly closer to media events. But how can your marketing send meaningful codes to the variety of consumer touchpoints and really become important for consumers? The solution lies in psychological expertise: Use our knowledge of how people perceive what triggers their emotions and drives them. Only in this way will your creative team develop something special.
"Thank you very much for the great cooperation. You convinced us in the run-up of the project through constructive feedback on our project inquiry and gave us important stimuli. The project implementation ran smoothly and the reporting was beyond our expectations."
"It was fun!"
"Good, uncomplicated collaboration."
"Thank you very much for the amazing cooperation!"
"Friendly and competent team. Very helpful results"
"Very friendly and competent staff. One feels very well advised."
"The web editorial staff of the Leuphana University thanks eye square for the commitment and the representative usability study of January 2010. Important results of this study were directly applicable in accordance with the website relaunch and the optimatisation of the virtual course conselling of the Leuphana University. We were able improve the user guidance and the usability considerably."
"Thanks to the help of eye square, we were able to finish the project successfully! Both the Vice President and President of the car division were very pleased with the results and we will also report them to the CEO in Mai. Thanks again for all the help!"
"The relaunch is very well received. It is much more clearer now. Many thanks once again!"
"eye square found a good innovative research approach for my budget which provided us very extensive and relevant results. The on-site presentation was very professional and also convinced our management. Thank you very much for the flexibility and the willingness to provide additional analyses."
"We have received a great number of suggestions and tips for the developement of our website that we would had never obtained on such an elaborate quantitative study. My tip: Absolutely observe live interviews on-location as it can be the best way to find out which information the users need and how to preferably link the content together. Thank you very much eye square team for the very nice and professional support!"
"eye square gave us deep insights into the perception of our platform from a user's perpective. The on-location observation alone of the live interviews can not replace any number based reporting. In short-term, the collected insights together with the recommendations for action had a direct effect on the prioritisation of the planned features. Thank you for the great opportunity notably for the nice and professional support throughout the study."
"eye square is creative and innovative with clear recommendations for action."
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly! Thanks once again to everyone that was involved."
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
"The cooperation was very constructive. I felt understood, well advised and was always treated in a friendly manner. The field work was tightly organised. The spontaneous on-site participation organised for us was unproblematic. I had a good feeling about the data protection. Many thanks to the team once again!"
"The results of the UX tests were crucial in the optimisation of our website and helping us strongly orient ourselves towards our customers."
"The eye tracking project proved very successful. Highly satisfied – very good project management."
"Again, a very succesful project with highly beneficial results. The support could have not been better. I thank the charming and experienced workmates for the pleasant cooperation."
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."
"eye square delivered extremely valuable results out of the interviews, we are very happy about that!"
"Thank you very much for the fantastic support during the field work stage. Many thanks and praise for the flexibility of the analysis and results preparation. I am looking forward to the next project."