Brand & Media Research | eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
consumer, touchpoint
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BRAND & MEDIA RESEARCH

WHAT’S REALLY IMPORTANT?

THE ECONOMICS OF ATTENTION

We live in a complex media environment. Only a fraction of all brand messages – and there are several thousand per day – are really perceived, all others are blocked out.

Brands are becoming increasingly closer to media events. We help your marketing with the ability to send codes to a variety of consumers touchpoints that are genuinely relevant to your users.

Psychological Know-How is the answer

 

How do we perceive?
What evokes our emotions?
What motivates us?

 

With this knowledge about your creatives you can maximize attention on your advertising.

IMPROVE HOW YOU REACH YOUR CUSTOMERS

Brands are becoming increasingly closer to media events. But how can your marketing send meaningful codes to the variety of consumer touchpoints and really become important for consumers? The solution lies in psychological expertise: Use our knowledge of how people perceive what triggers their emotions and drives them. Only in this way will your creative team develop something special.

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