Best Paper Award - Esomar Digital Dimensions 2014 - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
single,single-post,postid-20347,single-format-link,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-,vc_responsive

Best Paper Award – Esomar Digital Dimensions 2014

Are wearable devices like Google Glass viable alternatives to mobile handsets for market research?

eye square together with Kantar investigated the efficiency and data quality of Google Glass and Pupil glasses, Smartphones, and Lifelogging cameras for different research questions.


Article on the topic: What do wearable devices bring to market research?

For more information please contact Philipp Leppert (COO)