ux, Author at eye square - Page 2 of 2
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Author: ux

This year, Carina Lehne de López, Unit Lead UX, and Jin Qu, Research Consultant, are contributing to the User Friendly 2015 conference in Shenzhen, China. Under the theme ‘The future – powered by experience’ user experience experts are discussing interface design innovations, user-centered research and engaging products from Nov...

Researching the New Shopper Experience (NEW) Exploring how shoppers are more digital and emotional, while the research is more implicit and virtual Dublin / 27 September 2015 In combination with Congress 2015 The last decade has seen a dramatic increase of shopper research.  We want to discuss the reasons,...

Andreas Thoelke and Michael Schiessl contribute to a discussion of the necessity of an Integrative Visual and Affective Measurement 3.0 Diagnosis. You may find the complete article on planung&analyse: Communication Research in a Digitized World by Steffen Schmidt, Andreas Thoelke, Sascha Langner and Michael Schiessl.  ...