e2, Author at eye square - Page 4 of 4
1
archive,paged,author,author-e2,author-1,paged-4,author-paged-4,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Author: e2

‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’  With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The Power of the Viewer’ has been a...

The ‘Power of Creation’ is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used. IAB Research...