e2, Author at eye square - Page 3 of 4
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Author: e2

Philipp Leppert (COO) shows in the ARD documentary Kunde Kind how kids experience a visit to the supermarket.  Which products get more attention.  What factors emerging from the interaction between parent and kid influence the buying decision.  With the innovative eye tracking system, Pupil, eye square...

The second screen is taking over the television evermore as first screen.  This is the result of the ‘OMS  Mobile Advertising Effect Study’ done by premium marketer OMS (oms.eu) in collaboration with eye square.   95% of mobile daily newspaper website users fiddle, while watching television, with...

The Research & Results reported, in their anniversary issue of April 2014, the positive developments done in the last months by eye square. Michael Schießl is pleased about the increasing demand for implicit approaches. ‘What started fifteen years ago as academic research as now become a...

Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category.  Looking over two...

Michael Schiessl (CEO) gave, as Keynote Speaker at this year's DM-Award, a talk entitled "The attention economy - see the world with different eyes". In that matter Schiessl explained the different attention modes in digital and analog communication.  As the main subject focused on direct marketing. ...

In a joint study with the Leibniz University Touchpoint Research as Moment of Truth, the identification of implicit and explicit effects of brands through multisensory package design at POS. In recent years, brand touchpoints and multisensory brand management have been the new magic words in brand...

‘We are like a magnifying glass in comparison to GfK. They see everything and we look into the details and analyse them.’  With 1.48 million viewers and a rate of 4.5% (3sat average rating 1.1%), the documentary ‘The Power of the Viewer’ has been a...