e2, Author at eye square - Page 2 of 4
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Author: e2

Deine Aufgaben Beschaffung und Analyse von projektbezogenen Marktinformationen Erstellung von Präsentationen nach Vorgabe Unterstützung im Bereich Marketing, Planung von Social Media Aktivitäten, Versenden von Newslettern, Administration der Website Koordination sowie Vor- und Nachbereitung von Terminen Reisekostenabrechnung Unterstützung im Bereich Controlling Bewerbermanagement   Dein Profil Idealerweise Student/ Studentin...

Deine Aufgaben Qualitätstests neuer Softwarefeatures Dokumentation von Abläufen (Softwareeinstellungen, Studienkonfigurationen) Aufsetzen und Pflegen von Projekten (HTML / CSS Templates) Datenmonitoring und Qualitätskontrolle bei laufenden Projekten Hilfe bei der Erstellung von Demomaterial für Produkt- / Featuremarketing   Dein Profil Vorzugsweise Studium (Wirtschafts-, Medien-)Informatik, Webdevelopment oder Webdesign Fundiertes Wissen über...

Within the framework of the congress programme, Carina Lehne (Head of UX, eye square) will present results from intercultural UX studies in her talk 'Culture-specific user behaviour in Asia and Europe. The technology use and acceptance of the mobile devices'. Meet the eye square team at...

eye square and concept m are proud to be nominated for the German market research prize under the Innovation Award category. "Zodiac Brand Research as a direct way to understand brand perception of Chinese consumers. An innovative research concept in combination with an in-depth, qualitative psychological...

eye square - Visual Measurement analyses, with the help a webcam, the visual impact of TV, print and online campaigns in a usual home PC media environment. New technology allows eye tracking studies in the UX and Shopper fields to be integrated in conventional online surveys and...

In Yolo, RTL's science magazine for adolescents and young adults on the subject of love,  Executive Director, Michael Schiessl, and moderator, Joyce Ilg, try to find out what attracts Joyce's attention to men. Is it the eyes, a nice smile, or perhaps a sixpack? Whatever...

The 10. Effizienztag will be held under the motto Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Prüfstand, April 23rd, 2015 . Dr. Matthias Rothensee, in collaboration with Gerald Neumüller of SevenOne Media, will present results of an ethnografic study at the Alltagsethnografie workshop. Workshop I, 14:00h-15:00h: Neue Zugänge...

Measurement of the efficiency of eBay's online advertising.  The current approach to advertising efficiency measurement in online marketing has focused on the relationship between clicks on an ad and the subsequent revenue generated by the sales. All advertising contacts on home computers of more than 1000...

In the planning & analyse feature ‘Blickpunkt: Eye-Tracking’, Michael Schießl talks about the development of eye tracking as a market research tool including newer integrated research approaches used by eye square. What began more than 25 years ago under the unwiedly label ‘instrument-based methods’ will be...

Michael Schießl believes that the measurement crisis is the reason why the power of the internet for efficient branding is underestimated. While performance-based advertisement usually accepts sales figures as proof of impact, a great apprehension remains regarding the branding effects of online advertisement.   The implicit research...