e2, Author at eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Author: e2

eye square participates as a sponsor and exhibitor at this year's IIeX - Insight Innovation Exchange Europe from 20 to 21 February in Amsterdam. Felix Metger (Unit Lead Shopper Experience) and Gareth Tuck (Director UK) will present eye square’s latest methods for understanding the digital customer...

  [直播]曲瑾:Neuro Semiotic Thinking – 智能产品的优化升级的切入点  LINK:  http://meia.me/course/168871?cid=1&scid= ...

Jin Qu (Research Consultant) will give a lecture on omnichanel and shopping experience at a congress of Suning, one of the largest retailers in China. The event will take place on October 16th at the Suning Headquarters in Nanjing, China. The congress is dedicated to the topic "Discovery and...

Gareth Tuck (Director UK) will hold a speech on the subject „When self-report is not enough – measuring unconscious behaviour change in response to a campaign designed to change where people break at bends on country roads“ at the European Social Marketing Conference on September 22nd. The conference will take...

Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) explains in an interview with marconomy.de which challenges will arise for marketing and how different communication channels can be evaluated. He introduces methods...

CARINA DE LOPEZ (UNIT LEAD UX) SPEAK`S AT THIS YEAR NEUROMARKETING CONFERENCE IN ANTWERP on April 19th at 11:30 A.M.. In her presentation “IT’S ALL ABOUT CULTURE – CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE” Carina explains the impact of...

eye square | official newsletter | March 2016 Dear Sir or Madam, The eye square team wishes you a happy Easter! Dear clients, business partners and friends, We have had a dynamic and eventful year so far. We have received fruitful media resonance regarding our work, which we would...

  Dr. Steffen Schmidt and Dr. Matthias Rothensee presented in their talk on Neuromarketing Theory & Practice, an approach that combines the application of implicit and explicit techniques which allows to have a better understanding of the brand. The study is based on integrated measurements of implicit...