Alisa Missling - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Alisa Missling

Research Consultant

As part of eye square’s User Experience unit, Alisa is responsible for pharma and health care research.

 

Alisa is the team expert for classical user experience analyses. She assesses and weighs usability and design issues and derives tangible action recommendations which she also communicates to clients. Additionally, she espouses the supplementary use of implicit research methods, such as eye tracking and facial expression tracking.

 

Her strong empathy and interview skills make Alisa a specialist for sensitive target groups.

 

She has an academic background in psychology with a specialization in I & O psychology.

Experience

Clients from the health care sector

PayPal

StepStone

TNS

Vorwerk

International eCommerce and health care projects on all devices

 

 

PUBLICATIONS

 

Missling, A. (2016). Beitrag in: „Die 10 wichtigsten Pharma Insights“, Healthcare Marketing

 

 

TALKS

 

„Untapped Potential – The role of patient information websites in pharma marketing“, Pharma Market Research Conference, Berlin 2016

 

„Dein Kollege hat auch Hunger! User und Lunch Experience Case“, Memex, Berlin 2016

USER EXPERIENCE

CONTACT

Alisa Missling

Telephone +49 30 698144-36

Fax +49 30 698144-10

missling@eye-square.com