Alisa is the team expert for classical user experience analyses. She assesses and weighs usability and design issues and derives tangible action recommendations which she also communicates to clients. Additionally, she espouses the supplementary use of implicit research methods, such as eye tracking and facial expression tracking.
Her strong empathy and interview skills make Alisa a specialist for sensitive target groups.
She has an academic background in psychology with a specialization in I & O psychology.
Clients from the health care sector
International eCommerce and health care projects on all devices
Missling, A. (2016). Beitrag in: „Die 10 wichtigsten Pharma Insights“, Healthcare Marketing
„Untapped Potential – The role of patient information websites in pharma marketing“, Pharma Market Research Conference, Berlin 2016
„Dein Kollege hat auch Hunger! User und Lunch Experience Case“, Memex, Berlin 2016