The moment of truth comes when people encounter your advertising. We analyze this moment of advertising contact and it’s effects with a clear focus on optimization. After a few seconds we determine whether your advertising conveys a message or not.
The perception window and the view situation play central roles in static and similar media. There is a difference depending on whether your audience attention is focused on reading a magazine (print) or they are driving through the city (poster). Therefore we don’t show your advertising in isolation, but in context. This allows us to better predict whether your campaign will later be embraced or not.
With static media, completely different factors play a role than with moving images: implementation in context, spatial composition, text proportions and layouts. The advertising must say everything with a picture. We help you to achieve this goal. Choose data-based media planning and creative optimization to use the full potential of your media budget and avoid false investments.