10. Effizienztag: Dr. Rothensee on new accesses to reach consumers - eye square
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10. Effizienztag: Dr. Rothensee on new accesses to reach consumers

10. Effizienztag: Dr. Rothensee on new accesses to reach consumers

The 10. Effizienztag will be held under the motto Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Prüfstand, April 23rd, 2015 .
Dr. Matthias Rothensee, in collaboration with Gerald Neumüller of SevenOne Media, will present results of an ethnografic study at the Alltagsethnografie workshop.

Efizienstag

Workshop I, 14:00h-15:00h: Neue Zugänge zum Konsumenten: Alltagsethnografie, Integrierte Rezeptionsforschung.

Expert speakers:
Dr. Mathias Rothensee (Director Research  and Partner, eye square – rothensee@eye-square.com)

Gerald Neumüller (Director Research, SevenOne Media)

More Information about the event: EFFIZIENZTAG